If you think forward to 20 years or 30 years from now, imagine yourself having a chat with your grandchildren and showing them your wedding photos or videos. What will you say to them? How will you narrate to them how your wedding day went through your photos or videos? These thoughts should be in your mind when you are looking for your wedding suppliers. But before we go further, let us discuss the evolution of wedding photography.
From a gigantic camera to the high-quality micro cameras we see today, how has this technology affected wedding photography?
It was only in May 1854 that the first wedding photography was staged. The first couple who was able to experience a wedding photo was Queen Victoria and Prince Albert. The shot was taken at a photography studio and was a re-enactment of their wedding from 1840. That wedding photo of theirs set the precedent for what was to become a tradition of wedding photography.
Up until the mid-1900’s most photos were in black and white. Colour photos only started to be introduced in the mid-1900’s but in the beginning, photographers reverted back to black and white photos due to the poor quality of the early colour photographs. It was only when the German company Agfa discovered the perfect method to create colour photographs that this new technology was adopted en masse.
After World War 2 wedding photography became a trend largely due to the advance in technology. Photography had advanced a great deal, cameras became smaller meaning the cameras could be brought to the ceremony rather than having to be studio-based. The advances also made cameras and equipment more affordable, which meant that photography became more accessible to the general public.
Today, wedding photography continues to evolve. Not only does the photographer have a camera but 99% of guests attending do as well. Every person now has the ability to take high-quality images whether they are professional or just someone with an iPhone! Imagine showing your iPhone to a photographer from the 1850s, it would seem like magic! With the amazing advances, we continue to see in technology it won’t be long before we see more disruption in the space.
The Rise of Wedding Videography
Wedding videography is a far more recent trend which is still increasing every year. Last year in the UK and Ireland nearly 65% of weddings had a videographer whereas 10 years ago it was still well below 50%.
Although camcorders were released in the 1980’s it was only in the 1990s that wedding videography became more mainstream. At the beginning, all the videos were recorded onto VHS tapes. The large cameras and cost of equipment meant that it wasn’t accessible to everyone. As technology progressed videography became more accessible and the ability to have multiple cameras at weddings meant that it grew in popularity as a memory capturing method. Not having a video memory of the wedding day was listed as the biggest regret by brides/grooms in recent post-wedding surveys.
Memory capturing costs make up a big part of a couple’s wedding budget. It is the second biggest cost of a wedding after the venue/food but, there are new developments which make it easier to get the coverage you want without having the high costs involved.
Social videography is the idea that the people who are attending events or parties can be a part of recording the happenings of the day whether that be a trade show, a football match or a wedding. This is a concept that makes sense. The content is taken by everyday people on their phones today is of better quality than was possible by a professional only a number of years ago. The quantity of footage being taken is increasing all the time. This method of covering an event gives the organiser the ability to show a very well rounded view of an event without having the same costs. It is a very good way of using the people on the ground experiencing that event to showcase the event. It is an authentic view of what people experienced during the day. In the case of a wedding, this method can work exceptionally well. The majority of people attending a wedding are close family and friends, this means that a very personal view of the day can be captured. This also means that people who are camera shy don’t have to feel like they are being followed around by a camera crew all day! Memfies is the first company using this forward-thinking solution in order to be able to deliver amazing highlight videos of your wedding day. We have packaged the idea up nicely in an easy-to-use app. Check out www.memfies.com and see it for yourself.